Google Breadcrumbs come from … Breadcrumbs
Posted: March 29th, 2011 | Author: bart | Filed under: SEO, Web Development | Tags: breadcrumbs, google, optimization, seo | No Comments »Google sometimes shows breadcrumbs in their search results.
Instead of showing the URL of the page you’re going to visit (in the green bit), hey’ll show a path kind of like so:
Homepage › Category › Subcategory > Something something.
Many SEO experts have been trying to figure out just where they come from. So have I.
So recently, on one of my websites: promoties.be. I had the chance to figure it out.
All promotions are divided into categories and subcategories. The URL of these categories are always hierarchically mapped.
e.g. http://www.promoties.be/categorie/autos-motoren-27/aanhangwagens-1419 is a subcategory of http://www.promoties.be/categorie/autos-motoren-27 making the URL logically traversable.
However a specific offer or product under this category is not in this structure. Mainly because that would make the URL way too long.
An example is http://www.promoties.be/promotie-bw1-aanhangwagen-864809. As you can see, the categories do not appear in the URL.
However the breadcrumb for this offer is as follows: Home > Promoties > Auto’s & Motoren > Aanhangwagens > Bw1 aanhangwagen with all the nested categories intact.
Now the Google search result block for this specific offer was the following:
In this case we can conclude that Google took the breadcrumbs in the search results, from the breadcrumbs on the page.
http://www.google.com/support/webmasters/bin/answer.py?answer=185417


Leave a Reply